1800mattress Rebrand
As the creative lead for redefining 1800mattress.com, I aimed to challenge the one-size-fits-all bed-in-a-box concept. Rebranded to offer top-tier compressible mattresses in Firm, Medium, or Soft comfort levels, with the tagline "Selection Made Easy™". My role involved directing creative direction, developing brand identity, reskinning the Demandware website, and designing page layouts.
